Athletic Specialist — Richardson, TX

Train where
the wins come from.

60,000+ client hours. PGA, LPGA, Korn Ferry, and NCAA wins on the board. 30+ D1 scholarships earned. Valor Sports Performance is the training program for golfers who measure success in trophies, not treadmill miles.

60k+
Client hours
650+
Junior wins
30+
D1 scholarships
Jeremy Gandon, Korn Ferry Tour champion
Korn Ferry Tour champion
Wins recorded with athletes from PGA Tour LPGA Tour Korn Ferry NCAA
The track record

Trained at every level
of the game.

Alex Peckham has logged over 60,000 client hours building golf-specific strength, speed, and durability into players from the junior circuit to the PGA and LPGA Tours. The philosophy is simple: my job is to keep people evergreen. Available to train, enjoying training, and returning fast when life happens. That's how careers get built.

01
Foundation

Elite juniors

650+ junior tournament wins. 30+ D1 scholarships earned. Athletic development with growth-plate-aware programming for AJGA-track players.

02
Development

NCAA

NCAA wins on the board. Off-season strength blocks and in-season maintenance for D1 and high-level amateur golfers.

03
Performance

Korn Ferry

Travel-ready programming, recovery protocols, and speed work for players grinding toward the PGA card.

04
The Tour

PGA & LPGA

Tour-level training partnerships built around tournament schedules, course demands, and longevity at the top.

The methodology

The Triangle
System.

The proprietary system Alex uses to build speed into golfers without breaking them. Three interconnected pillars, balanced against each other, because most programs over-index on one and ignore the rest. That's how players get fast but get hurt, or get strong but lose feel.

01 Pillar one 02 Pillar two 03 Pillar three
01

[Pillar one]

Force production through the ground, lead leg, and the hips. The only thing that drives club head speed when leverage runs out.

02

[Pillar two]

Rotational velocity, ground reaction force, and rate of force development. Trained specifically, not as an afterthought to strength work.

03

[Pillar three]

The range of motion to actually use the strength and speed you build. This is where careers get extended, or shortened.

A session at Valor

One hour.
Every detail.

Every Valor session is programmed against your last one and your next event. Nothing is filler. Here's what 60 minutes at Crull Fitness in Richardson actually looks like.

00:00 — 00:15

Movement prep

Targeted mobility and activation work specific to the day's lifts and your assessment markers. Not a generic warmup.

00:15 — 00:45

Strength & power

Periodized lifts paired with rotational power output, measured, tracked, and progressed against your tournament schedule.

00:45 — 01:00

Speed & recovery

Overspeed protocols, ground reaction work, and active recovery. You leave faster than you came in, not just more tired.

Honest about fit

Who Valor is,
and who it isn't for.

Coaching only works when both sides are aligned on what we're actually doing. Read this honestly before applying. There's no hard feelings if it isn't a fit, but there's no point pretending it is.

This is for you if

  • You compete (junior, college, amateur, or pro) and your scores matter
  • You're committed to 2–4 sessions a week and the work between them
  • You want measurable speed and strength gains tied to your game
  • You can train in person at Crull Fitness in Richardson, TX
  • You take coaching seriously and want a real partnership

This isn't for you if

  • You're looking for a one-off session or a casual gym membership
  • You're shopping primarily on price, not fit
  • You expect distance gains without the consistency to earn them
  • You'd rather follow a generic program than be coached individually
Apply to train

Tell me about
your game.

Every player I take on goes through a brief application so I can make sure I'm the right coach for what you're trying to accomplish. Fill this out honestly. I'll be in touch within 48 hours to schedule a call.

Train at
Crull Fitness, Richardson, TX
Coach
Alex Peckham